Volcom is excited to premiere ‘True To This’ - a feature film celebrating America’s FIRST Boarding Co. this Saturday! Come hangout at the Volcom Skatepark amongst a variety of professional skaters, surfers and snowboarders while sipping on cocktails and enjoying the premier of ‘TRUE TO THIS.” A motion picture celebrating America’s First Boarding Company.
When Volcom was founded in 1991, it was the first company to combine surfing, skateboarding and snowboarding under one brand from its inception. This way of life influenced the anti-establishment style and attitude that defined a generation. The cultural phenomenon was best captured when Volcom released “Alive We Ride” in 1993: a film documenting the raw excitement and spontaneous creativity inherent to the lifestyle.
Twenty years later, with the release of “True To This”, Volcom again captures the energy and artistry of board-riding in its purest forms. Shot all around the world and showcasing iconic athletes, “True To This” is a tribute to the movement that inspired a generation and the people and places that embody that spirit today.
Watch the trailer before the event here: www.volcom.com/
Saturday, March 1st, 2014
1740 Monrovia Ave.
Costa Mesa, CA 92627